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Top Technologies

Google Font API
Font Scripts
PHP
Programming Languages
CloudFlare
CDN
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Web Servers
jQuery
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CMS
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Tag Managers

94 amazon.com Last Updated: 2 years

Success 62% of passed verification steps
Warning 23% of total warning
Errors 15% of total errors, require fast action
Share

Desktop

Mobile

Performance Desktop Score 66%
Best Practices Desktop Score 92%
SEO Desktop Score 67%
PWA Desktop Score 0%
Performance Mobile Score 56%
Best Practices Mobile Score 92%
SEO Mobile Score 100%
Progressive Web App Mobile Score 54%
Page Authority Authority 88%
Domain Authority Domain Authority 96%
Moz Rank 8.8/10
Bounce Rate Rate 0%
charset Encoding
Great, language/character encoding is specified: UTF-8
Title Tag 35 Characters
AMAZON.COM. SPEND LESS. SMILE MORE.
Meta Description 350 Characters
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection of everyday essentials and other products, including fashion, home, beauty, electronics, Alexa Devices, sporting goods, toys, automotive, pets, baby, books, video games, musical instruments, office sup
Effective URL 22 Characters
https://www.amazon.com
Excerpt Page content
Amazon.com. Spend less. Smile more. Skip to main content ...
Meta Keywords 34 Detected
Amazon Amazon.com Books Online Shopping Book Store Magazine Subscription Music CDs DVDs Videos Electronics Video Games Computers Cell Phones Toys Games Apparel Accessories Shoes Jewelry Watches Office Products Sports & Outdoors Sporting Goods Baby Products Health Personal Care Beauty Home Garden Bed & Bath Furniture
Keywords Cloud Density
amazon30 shop14 products9 more7 home7 sellers7 sell6 fashion6 deals6 video6
Keyword Consistency Keyword density is one of the main terms in SEO
Keyword Freq Title Desc Domain H1 H2
amazon 30
shop 14
products 9
more 7
home 7
sellers 7
sell 6
fashion 6
deals 6
video 6
Google Preview Your look like this in google search result
AMAZON.COM. SPEND LESS. SMILE MORE.
https://www.amazon.com
Free shipping on millions of items. Get the best of Shopping and Entertainment with Prime. Enjoy low prices and great deals on the largest selection o
Robots.txt File Detected
http://amazon.com/robots.txt
Sitemap.xml File Detected
http://amazon.com/sitemap.xml
Whois Is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system
Updated: 2019-05-08 / 5 years
Create on: 1994-11-01 / 29 years
Expires on: 2024-10-31 / 6 months 14 days

MarkMonitor Inc. ,
Registrar Whois Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com

Nameservers
NS1.P31.DYNECT.NET
NS2.P31.DYNECT.NET
NS3.P31.DYNECT.NET
NS4.P31.DYNECT.NET
PDNS1.ULTRADNS.NET
PDNS6.ULTRADNS.CO.UK
Page Size Code & Text Ratio
Document Size: ~489.63 KB
Code Size: ~465.98 KB
Text Size: ~23.65 KB Ratio: 4.83%

Social Data

Delicious Total: 0
Facebook Total: 20,275,232
Google Total: 0
Linkedin Total: 0
Pinterest Total: 207
Stumbleupon Total: 0
Tumblr Total: 0
Vk Total: 0

Estimation Traffic and Earnings

2,684,716
Unique Visits
Daily
4,966,724
Pages Views
Daily
$9,586
Income
Daily
75,172,048
Unique Visits
Monthly
141,551,634
Pages Views
Monthly
$239,650
Income
Monthly
869,847,984
Unique Visits
Yearly
1,668,819,264
Pages Views
Yearly
$2,530,704
Income
Yearly

Technologies

PWA - Manifest

Manifest is not valid
Your site don't have valid manifest.json, read more in Web App Manifest

Desktop

Desktop Screenshot
Avoid serving legacy JavaScript to modern browsers Potential savings of 26 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Speed Index 2.9 s
Speed Index shows how quickly the contents of a page are visibly populated
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Avoid large layout shifts 5 elements found
These DOM elements contribute most to the CLS of the page.
Avoid chaining critical requests 9 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport
Avoid non-composited animations 1 animated element found
Animations which are not composited can be janky and increase CLS
Serve static assets with an efficient cache policy 29 resources found
A long cache lifetime can speed up repeat visits to your page
Links do not have descriptive text 1 link found
Descriptive link text helps search engines understand your content
Web app manifest or service worker do not meet the installability requirements 1 reason
Service worker is the technology that enables your app to use many Progressive Web App features, such as offline, add to homescreen, and push notifications. With proper service worker and manifest implementations, browsers can proactively prompt users to add your app to their homescreen, which can lead to higher engagement
Initial server response time was short Root document took 540 ms
Keep the server response time for the main document short because all other requests depend on it
Cumulative Layout Shift 0.02
Cumulative Layout Shift measures the movement of visible elements within the viewport
Properly size images Potential savings of 549 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Max Potential First Input Delay 210 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Minimize main-thread work 4.1 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Reduce unused CSS Potential savings of 122 KiB
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity
Avoid enormous network payloads Total size was 4,160 KiB
Large network payloads cost users real money and are highly correlated with long load times
Minimize third-party usage Third-party code blocked the main thread for 10 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
First Contentful Paint 0.7 s
First Contentful Paint marks the time at which the first text or image is painted
Keep request counts low and transfer sizes small 422 requests • 4,160 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
First Meaningful Paint 0.7 s
First Meaningful Paint measures when the primary content of a page is visible
Reduce JavaScript execution time 2.0 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Reduce unused JavaScript Potential savings of 314 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity
Avoid long main-thread tasks 6 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Time to Interactive 4.5 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Minify JavaScript Potential savings of 6 KiB
Minifying JavaScript files can reduce payload sizes and script parse time
Avoid an excessive DOM size 2,945 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Enable text compression Potential savings of 4 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
Total Blocking Time 150 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Largest Contentful Paint 3.4 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Serve images in next-gen formats Potential savings of 486 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Defer offscreen images Potential savings of 1,267 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Efficiently encode images Potential savings of 9 KiB
Optimized images load faster and consume less cellular data

Mobile

Mobile Screenshot
User Timing marks and measures 14 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Total Blocking Time 390 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Reduce the impact of third-party code Third-party code blocked the main thread for 1,000 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Time to Interactive 6.9 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Avoid long main-thread tasks 19 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
First Contentful Paint 2.5 s
First Contentful Paint marks the time at which the first text or image is painted
Eliminate render-blocking resources Potential savings of 0 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Avoid enormous network payloads Total size was 2,714 KiB
Large network payloads cost users real money and are highly correlated with long load times
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport
Largest Contentful Paint 17.8 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Remove unused JavaScript Potential savings of 48 KiB
Remove unused JavaScript to reduce bytes consumed by network activity
Uses efficient cache policy on static assets 15 resources found
A long cache lifetime can speed up repeat visits to your page
First Contentful Paint (3G) 5460 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network
Reduce initial server response time Root document took 790 ms
Keep the server response time for the main document short because all other requests depend on it
First Meaningful Paint 2.5 s
First Meaningful Paint measures when the primary content of a page is visible
Avoid chaining critical requests 4 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Remove unused CSS Potential savings of 49 KiB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Estimated Input Latency 70 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Tap targets are sized appropriately 100% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements
Defer offscreen images Potential savings of 59 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Document uses legible font sizes 91.4% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
Speed Index 4.7 s
Speed Index shows how quickly the contents of a page are visibly populated
Max Potential First Input Delay 280 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Keep request counts low and transfer sizes small 257 requests • 2,714 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Properly size images Potential savings of 209 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Minimize main-thread work 8.2 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
First CPU Idle 5.0 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).
Reduce JavaScript execution time 4.3 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Avoids an excessive DOM size 653 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)

Speed And Optimization Tips

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking you
Title Website
Congratulations! Your title is optimized
Description Website
Warning! Your description is not optimized
Robots.txt
Congratulations! Your site have a robots.txt file
Sitemap.xml
Congratulations! We've found a sitemap file for your website
SSL Secure
Congratulations! Your site have Support to HTTPS
Headings
Congratulations! You are using your H1 and H2 tags in your site
Blacklist
Congratulations! Your site is not listed in a blacklist
W3C Validator
Warning! Your site have errors W3C
Accelerated Mobile Pages (AMP)
Warning! Your site not have AMP Version
Domain Authority
Congratulations! Your Domain Authority is good
GZIP Compress
Warning! Your site not is compressed, this can make slower response for the visitors
Favicon
Warning! Your site not have a favicon
Broken Links
Congratulations! You not have broken links View links
First 20 Links Relationship HTTP Status
http://amazon.com/gp/site-directory?ref_=nav_em_js_disabled Internal Link 301
http://amazon.com/ref=nav_logo Internal Link 301
http://amazon.com/gp/customer-preferences/select-language/ref=topnav_lang_t1_ais?preferencesReturnUrl=%2F Internal Link 301
Hello, Sign in Account & Lists Account Internal Link 200
Returns & Orders Internal Link 301
0 Cart Internal Link 301
Today's Deals Internal Link 301
Customer Service Internal Link 301
Gift Cards Internal Link 301
Registry Internal Link 301
Sell Internal Link 301
Disability Customer Support Internal Link 301
Amazon's response to COVID-19 Internal Link 200
Welcome to Amazon.com. If you prefer a simplified shopping experience, try the mobile web version of Amazon at www.amazon.com/access. The mobile web version is similar to the mobile app. Stay on Amazon.com for access to all the features of the main Amazon website. Internal Link 301
http://amazon.com/b/?node=20338496011 Internal Link 301
http://amazon.com/b?node=16225007011 Internal Link 301
http://amazon.com/b?node=16225016011 Internal Link 301
http://amazon.com/b?node=16225005011 Internal Link 301
http://amazon.com/b?node=16225015011 Internal Link 301
Shop now Internal Link 301

Alexa Rank

6

Global Rank

3

United States
Traffic
Search

Domain Available

Domain (TDL) and Typo Status
amazon.co Already Registered
amazon.us Already Registered
amazon.com Already Registered
amazon.org Already Registered
amazon.net Already Registered
aazon.com Already Registered
qmazon.com Already Registered
zmazon.com Already Registered

Information Server

Response Header HTTP headers carry information about the client browser, the requested page and the server 
HTTP/1.1 405 Method Not Allowed
Content-Type: text/html;charset=UTF-8
Content-Length: 0
Connection: keep-alive
Server: Server
Date: Mon, 28 Mar 2022 22:06:33 GMT
x-amz-rid: KMSWNN09KF7NPZ01QSWK
Set-Cookie: skin=noskin; path=/; domain=.amazon.com
Cache-Control: no-cache
Pragma: no-cache
Expires: -1
Allow: GET, POST, PUT, DELETE
Vary: Accept-Encoding,User-Agent,Content-Type,Accept-Encoding,X-Amzn-CDN-Cache,X-Amzn-AX-Treatment,User-Agent
Strict-Transport-Security: max-age=47474747; includeSubDomains; preload
X-Frame-Options: SAMEORIGIN
Permissions-Policy: interest-cohort=()
X-Cache: Error from cloudfront
Via: 1.1 1a0361f1d6eeb33d623d41bfabfa3e8e.cloudfront.net (CloudFront)
X-Amz-Cf-Pop: YUL62-C1
X-Amz-Cf-Id: 8n2wlQ8lnVLpIVX2bkqwIZ677w_15UqOghBveD42thJ9WLmm9_gDjw==
DNS Records DNS Resource Records associated with a hostname
View DNS Records
Type Name Value Class TTL
A amazon.com 176.32.98.166 IN 28
A amazon.com 205.251.242.103 IN 28
A amazon.com 176.32.103.205 IN 28
NS amazon.com pdns6.ultradns.co.uk IN 3599
NS amazon.com ns3.p31.dynect.net IN 3599
NS amazon.com pdns1.ultradns.net IN 3599
NS amazon.com ns1.p31.dynect.net IN 3599
NS amazon.com ns4.p31.dynect.net IN 3599
NS amazon.com ns2.p31.dynect.net IN 3599
MX amazon.com amazon-smtp.amazon.com IN 416
TXT amazon.com MS=4B600B22799EB2CAC0D8FF0A3A3CAECA5EE2BF3A IN 488
TXT amazon.com google-site-verification=9vpzZueNucS8hPqoGpZ5r10Nr2_sLMRG3AnDtNlucc4 IN 488
TXT amazon.com spf2.0/pra include:spf1.amazon.com include:spf2.amazon.com include:amazonses.com -all IN 488
TXT amazon.com facebook-domain-verification=d9u57u52gylohx845ogo1axzpywpmq IN 488
TXT amazon.com v=spf1 include:spf1.amazon.com include:spf2.amazon.com include:amazonses.com ~all IN 488
TXT amazon.com google-site-verification=14WGW2MdNMxchG8PlinF7LgqqE0OwwHqOq0HKhb7rDQ IN 488

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