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Google Font API
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PHP
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92 businessinsider.com Last Updated: 4 years

Success 62% of passed verification steps
Warning 15% of total warning
Errors 23% of total errors, require fast action
Share

Desktop

Mobile

Performance Desktop Score 69%
Best Practices Desktop Score 77%
SEO Desktop Score 92%
Progressive Web App Desktop Score 37%
Performance Mobile Score 39%
Best Practices Mobile Score 77%
SEO Mobile Score 91%
Progressive Web App Mobile Score 39%
Page Authority Authority 72%
Domain Authority Domain Authority 94%
Moz Rank 7.2/10
Bounce Rate Rate 0%
charset Encoding
Great, language/character encoding is specified: UTF-8
Title Tag 16 Characters
BUSINESS INSIDER
Meta Description 189 Characters
Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Effective URL 31 Characters
https://www.businessinsider.com
Excerpt Page content
Business Insider ...
Keywords Cloud Density
icon34 insider32 business27 trump26 news16 politics15 indicates14 loading14 more13 word11
Keyword Consistency Keyword density is one of the main terms in SEO
Keyword Freq Title Desc Domain H1 H2
icon 34
insider 32
business 27
trump 26
news 16
politics 15
indicates 14
loading 14
more 13
word 11
Google Preview Your look like this in google search result
BUSINESS INSIDER
https://www.businessinsider.com
Business Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the
Robots.txt File Detected
http://businessinsider.com/robots.txt
Sitemap.xml File No Found
http://businessinsider.com/sitemap.xml
Whois Is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system
Updated: 2020-01-30 / 4 years
Create on: 1998-03-06 / 26 years
Expires on: 2022-09-08 / 19 months 19 days

GoDaddy.com, LLC ,
Registrar Whois Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com

Nameservers
DNS1.P03.NSONE.NET
DNS2.P03.NSONE.NET
DNS3.P03.NSONE.NET
DNS4.P03.NSONE.NET
NS5.DNSMADEEASY.COM
NS6.DNSMADEEASY.COM
NS7.DNSMADEEASY.COM
Page Size Code & Text Ratio
Document Size: ~386.05 KB
Code Size: ~269.45 KB
Text Size: ~116.6 KB Ratio: 30.20%

Social Data

Delicious Total: 0
Facebook Total: 0
Google Total: 0
Linkedin Total: 0
Pinterest Total: 0
Stumbleupon Total: 0
Tumblr Total: 0
Vk Total: 0

Estimation Traffic and Earnings

228,256
Unique Visits
Daily
422,273
Pages Views
Daily
$816
Income
Daily
6,391,168
Unique Visits
Monthly
12,034,781
Pages Views
Monthly
$20,400
Income
Monthly
73,954,944
Unique Visits
Yearly
141,883,728
Pages Views
Yearly
$215,424
Income
Yearly

Technologies

PWA - Manifest

Manifest is not valid
Your site don't have valid manifest.json, read more in Web App Manifest

Desktop

Desktop Screenshot
Avoids enormous network payloads Total size was 2,477 KiB
Large network payloads cost users real money and are highly correlated with long load times
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
User Timing marks and measures 40 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Avoid long main-thread tasks 10 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Minimize main-thread work 4.0 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Includes front-end JavaScript libraries with known security vulnerabilities 3 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
Estimated Input Latency 30 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Time to Interactive 5.8 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Initial server response time was short Root document took 220 ms
Keep the server response time for the main document short because all other requests depend on it
Properly size images Potential savings of 9 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Speed Index 2.3 s
Speed Index shows how quickly the contents of a page are visibly populated
Reduce JavaScript execution time 2.0 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport
First CPU Idle 4.9 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).
Largest Contentful Paint 2.1 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Serve static assets with an efficient cache policy 94 resources found
A long cache lifetime can speed up repeat visits to your page
Minify CSS Potential savings of 8 KiB
Minifying CSS files can reduce network payload sizes
Avoid large layout shifts 5 elements found
These DOM elements contribute most to the CLS of the page.
Max Potential First Input Delay 90 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Keep request counts low and transfer sizes small 411 requests • 2,477 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
Links do not have descriptive text 1 link found
Descriptive link text helps search engines understand your content
Remove unused CSS Potential savings of 165 KiB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Minimize third-party usage Third-party code blocked the main thread for 180 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Avoid an excessive DOM size 1,776 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
First Contentful Paint 0.7 s
First Contentful Paint marks the time at which the first text or image is painted
Total Blocking Time 140 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Avoid chaining critical requests 6 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Remove unused JavaScript Potential savings of 670 KiB
Remove unused JavaScript to reduce bytes consumed by network activity
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Page load is not fast enough on mobile networks Interactive on simulated mobile network at 25.4 s
A fast page load over a cellular network ensures a good mobile user experience
First Meaningful Paint 0.8 s
First Meaningful Paint measures when the primary content of a page is visible
Cumulative Layout Shift 0.08
Cumulative Layout Shift measures the movement of visible elements within the viewport

Mobile

Mobile Screenshot
Remove unused JavaScript Potential savings of 605 KiB
Remove unused JavaScript to reduce bytes consumed by network activity
Includes front-end JavaScript libraries with known security vulnerabilities 3 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
User Timing marks and measures 31 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Links do not have descriptive text 1 link found
Descriptive link text helps search engines understand your content
First Contentful Paint 2.3 s
First Contentful Paint marks the time at which the first text or image is painted
Serve static assets with an efficient cache policy 65 resources found
A long cache lifetime can speed up repeat visits to your page
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Avoid an excessive DOM size 1,633 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Cumulative Layout Shift 0.01
Cumulative Layout Shift measures the movement of visible elements within the viewport
Avoid large layout shifts 5 elements found
These DOM elements contribute most to the CLS of the page.
Avoid chaining critical requests 6 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Time to Interactive 19.1 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Largest Contentful Paint 3.7 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Keep request counts low and transfer sizes small 157 requests • 1,856 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
Document uses legible font sizes 88.73% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
Page load is not fast enough on mobile networks Interactive at 19.1 s
A fast page load over a cellular network ensures a good mobile user experience
Remove unused CSS Potential savings of 23 KiB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Avoids enormous network payloads Total size was 1,856 KiB
Large network payloads cost users real money and are highly correlated with long load times
Total Blocking Time 2,700 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Estimated Input Latency 150 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
First Meaningful Paint 2.5 s
First Meaningful Paint measures when the primary content of a page is visible
First Contentful Paint (3G) 4500 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network
First CPU Idle 17.8 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).
Reduce the impact of third-party code Third-party code blocked the main thread for 1,710 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Reduce JavaScript execution time 7.4 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Avoid long main-thread tasks 20 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Max Potential First Input Delay 350 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Initial server response time was short Root document took 250 ms
Keep the server response time for the main document short because all other requests depend on it
Minimize main-thread work 12.4 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Speed Index 6.6 s
Speed Index shows how quickly the contents of a page are visibly populated
Tap targets are not sized appropriately 87% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements

Speed And Optimization Tips

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking you
Title Website
Congratulations! Your title is optimized
Description Website
Warning! Your description is not optimized
Robots.txt
Congratulations! Your site have a robots.txt file
Sitemap.xml
Warning! Not found a sitemap file for your website
SSL Secure
Congratulations! Your site have Support to HTTPS
Headings
Congratulations! You are using your H1 and H2 tags in your site
Blacklist
Congratulations! Your site is not listed in a blacklist
W3C Validator
Warning! Your site have errors W3C
Accelerated Mobile Pages (AMP)
Warning! Your site not have AMP Version
Domain Authority
Congratulations! Your Domain Authority is good
GZIP Compress
Warning! Your site not is compressed, this can make slower response for the visitors
Favicon
Congratulations! Your website appears to have a favicon.
Broken Links
Congratulations! You not have broken links View links
First 20 Links Relationship HTTP Status
Search Internal Link 301
Business Insider logoThe words "Business Insider". Internal Link 301
BI Prime Internal Link 301
Intelligence Internal Link 302
Subscribe Internal Link 301
Tech Internal Link 301
Finance Internal Link 301
Strategy Internal Link 301
Retail Internal Link 301
Executive Lifestyle Internal Link 301
Premium Internal Link 301
Intelligence Internal Link 301
Subscribe Internal Link 301
Military & Defense Internal Link 301
Advertising Internal Link 301
Careers Internal Link 301
Coupons Internal Link 200
DoorDash Internal Link 200
Walmart Internal Link 200
Dell Internal Link 200

Alexa Rank

237

Global Rank

87

United States
Traffic
Search

Domain Available

Domain (TDL) and Typo Status
businessinsider.co Already Registered
businessinsider.us Already Registered
businessinsider.com Already Registered
businessinsider.org Already Registered
businessinsider.net Already Registered
bsinessinsider.com Already Registered
gusinessinsider.com Available
yusinessinsider.com Available

Information Server

Response Header HTTP headers carry information about the client browser, the requested page and the server 
HTTP/1.1 200 OK
Connection: keep-alive
Content-Length: 55265
Content-Type: text/html; charset=utf-8
X-Powered-By: Fenrir
Last-Modified: Mon, 24 Aug 2020 06:13:56 GMT
Cache-Control: public, max-age=120
X-Frame-Options: sameorigin
Access-Control-Allow-Headers: Origin, X-Requested-With, Content-Type, Accept
Link: ; rel=preload; as=style; nopush, ; rel=preload; as=script; nopush,  ; rel=preload; as=script; nopush,  ; rel=preload; as=script; nopush
ETag: W/"60816-ypsJrWZj/wFnShXWgO+hpOZmBoU"
Content-Encoding: gzip
Via: 1.1 varnish
X-Country-Code: VN
Accept-Ranges: bytes
Date: Mon, 24 Aug 2020 06:13:56 GMT
Via: 1.1 varnish
Age: 0
X-Served-By: cache-bwi5129-BWI, cache-yul8921-YUL
X-Cache: MISS, MISS
X-Cache-Hits: 0, 0
X-Timer: S1598249636.318150,VS0,VE214
Vary: Accept-Encoding, Fastly-SSL, X-Device, X-Continent-Code, Fastly-Debug, X-Piano-Disabled, X-Valid-User, X-ABTest-ads13-sticky-100-refresh, X-ABTest-retention-flow-summer-offer, X-ABTest-growth-relatedarticle-thumbnail, X-ABTest-opt2-scroll-velocity-slideshow, X-ABTest-back-to-top, X-ABTest-back-to-top-desktop, X-ABTest-personalized-verticals, X-ABTest-sticky-toc
Strict-Transport-Security: max-age=31536000
DNS Records DNS Resource Records associated with a hostname
View DNS Records
Type Name Value Class TTL
A businessinsider.com 151.101.65.171 IN 14072
A businessinsider.com 151.101.129.171 IN 14072
A businessinsider.com 151.101.193.171 IN 14072
A businessinsider.com 151.101.1.171 IN 14072
NS businessinsider.com dns3.p03.nsone.net IN 21599
NS businessinsider.com dns2.p03.nsone.net IN 21599
NS businessinsider.com dns1.p03.nsone.net IN 21599
NS businessinsider.com dns4.p03.nsone.net IN 21599
MX businessinsider.com alt1.aspmx.l.google.com IN 21599
MX businessinsider.com alt2.aspmx.l.google.com IN 21599
MX businessinsider.com aspmx2.googlemail.com IN 21599
MX businessinsider.com aspmx.l.google.com IN 21599
MX businessinsider.com aspmx3.googlemail.com IN 21599
TXT businessinsider.com google-site-verification=dsTQoEYtkhKJUiHaf7NXBGBP5wRxmQ2ia56y9UnTeZc IN 14399
TXT businessinsider.com google-site-verification=MeuJIyKOrXf6e1Foju5Tqkzoms8KH0IoP01G5KhB-m8 IN 14399
TXT businessinsider.com google-site-verification=hVwc4FIT_C_8DNSPQSBmv84brU443LMUlfiyDqrByVA IN 14399
TXT businessinsider.com MS=49384EFC2AA5C920CC726E72850EA7250E18356F IN 14399
TXT businessinsider.com _globalsign-domain-verification=O81xyb7YxpdGeHWkniit_VBT4vTXz9__NFrNMoTwFg IN 14399
TXT businessinsider.com google-site-verification=6siIDX8Eh0aPCTSxDF2-GFuuFff1H1aPGm3SfPvP7aI IN 14399
TXT businessinsider.com google-site-verification=5khzg7Aljjht1XobmkoQeX_2L4E5UJO9C1Z9_zfFTYs IN 14399
TXT businessinsider.com facebook-domain-verification=jz79wu26i92i5zpxpqra4s1p1ois9j IN 14399
TXT businessinsider.com globalsign-domain-verification=qhllLTVNbc63_k7N_0u2VjkgHnq48qKQ8gKVvHWkHI IN 14399
TXT businessinsider.com google-site-verification=E4A9jU1go8SQoOYqjwybQIyUhIqPRDUF2Fu5nYC77oM IN 14399
TXT businessinsider.com v=spf1 include:_spf.google.com include:mail.zendesk.com include:aspmx.pardot.com include:_spf.salesforce.com include:spf.mandrillapp.com include:questionpro.com include:mktomail.com -all IN 14399

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